Most of what
matters happens
in rooms you
are not in.
Six things, done directly.
-
01
Due diligence
We check what we are told before anyone commits. What the numbers say, who the people are, and what the agreement actually obliges.
-
02
Incubation
We find the equity already sitting in a name, and build the brand it should have had.
-
03
Growth
Marketing, distribution and the partner deals that open a channel rather than decorate one.
-
04
Advisory
Structure and terms, agreed before the work starts rather than after it.
-
05
Introductions
A small number, made when there is a clear reason for two people to know each other.
-
06
Exit
Every position is built to be sold. We structure for the ending, a trade sale or a public offering, from the first agreement rather than improvising one at the end.
Why Max DiFillippo.
Max grew up around hospitality and business, and went into fashion and creative work early. Photography, casting, brand building, consulting.
The relationships accumulated on their own, across hospitality, fashion, entertainment, sport, consumer brands and the people starting them. None of it was a network in the way that word is normally used. It was just years of being in the room.
What became clear was that the most valuable thing he did was never the marketing. It was seeing the opportunity first, knowing which two people belonged in a conversation, and building the business around what happened next.
Million Group is that, formalized.
[PLACEHOLDER: one specific story in Max's own words. The moment he realized this was the job. This paragraph is the difference between a firm someone believes in and a firm someone reads past, and only Max can write it.]
Why there are two.
Max is in the rooms. The other half of the firm is in the paperwork: what the deal actually is, what it says, and what it is worth before anyone starts working.
Fifteen years of building companies, and one sold. Most of that time went into learning that the work is rarely the hard part. Being paid properly for the work is the hard part.
So that is the job here. Structure the agreement, hold the other side to it, and make sure the thing being built is something that can eventually be sold.
[PLACEHOLDER: name, and anything else this should say. Draft copy above, written from your own words in the Aug 19 call, not yet approved.]
A network is only worth what it is protected from.
We do not monetize access. We use relationships selectively, when there is a clear reason for two people to know each other.
That restraint is the only reason an introduction from us is worth taking.
We work in two directions.
You have the company. You need the room.
A product that holds up, and no way to reach the person who could change its trajectory. We take a position, make sure it is ready to be seen, and put it in front of someone with a reason to look.
You have the name. You need the business.
Your name opens a conversation you have no interest in running. We build the venture behind it and structure the terms, so the opportunity becomes a business rather than a favor.
If there is a specific reason to speak, write.
[email protected][PLACEHOLDER: address not live. Depends on the domain decision.]